Choosing a web designer is a bit like choosing a new pair of boots – you want something that fits, lasts, and doesn’t fall apart when it rains. In the North East, where businesses rely on local connections and reputation, finding the right web designer can make a big difference to your online success.
Here’s a light-hearted but helpful guide to picking the right web designer for your business, whether you’re in Newcastle, Redcar, or anywhere in between.
1. Find Someone Local (Who knows their stuff) There’s a real benefit to working with a designer who knows the North East – someone who understands the vibe, the language, the market. A local web designer gets what makes your audience tick, and they’re more likely to meet for a cuppa if you fancy a proper chat.
2. Check Their Portfolio Would you trust a hairdresser with no photos of past clients? Same idea. Ask to see examples of previous work. A good portfolio shows a mix of styles, industries, and happy clients. Bonus points if they’ve worked with other North East businesses.
3. Read Reviews and Testimonials Reviews tell you what a designer is really like to work with. Do they meet deadlines? Do they ghost halfway through a job? Do clients actually like the end result? Check their Google reviews, Facebook page, or testimonials on their website.
4. Ask About SEO A pretty website that no one can find is about as useful as a chocolate teapot. Make sure your designer understands SEO (Search Engine Optimisation) and how to help your site rank for local terms like “web design North East UK.”
5. Clarify Support and Updates What happens after launch? Will they help you update content? Fix bugs? Add features down the line? Ask what’s included in the price, and what isn’t.
6. Discuss Budget Openly Web design doesn’t have to cost the earth, but it shouldn’t be bargain-basement either. A trustworthy designer will explain what you’re getting for your money and tailor a package to suit your needs.
7. Make Sure You Get Along This might sound a bit fluffy, but chemistry matters. You’re going to be working closely with this person (or team), so it helps if you actually get along. Good communication and a bit of banter can make the whole process much more enjoyable.
Quick red flags to watch out for:
- Vague pricing or hidden fees
- No written contract or proposal
- Overpromising (“We’ll get you to #1 on Google overnight!”)
- Poor communication or long response times
Wrapping up
Finding the right web designer in the North East isn’t just about ticking boxes. It’s about trust, quality, and finding someone who understands your business and your goals. The right partnership can transform your online presence and help your business grow.
Whether you’re a butcher in Billingham, a florist in Durham, or a yoga instructor in Whitby, I’d love to help. Get in touch for a chat—no pushy sales pitch, just friendly advice.
