So, you’ve got a shiny new website – congrats! But now what? If it’s not showing up on Google when people search for your services in North Yorkshire, you’ve only done half the job. That’s where local SEO (Search Engine Optimisation) comes in. It’s the secret sauce that helps people in your area find your business online without you lifting a finger (well, after the setup, anyway).
Here are our top local SEO tips for businesses in places like Redcar, Middlesbrough, York, and everywhere in between:
1. Optimise your google business profile
First thing’s first – claim and fully complete your Google Business Profile (formerly Google My Business). Add your address, opening hours, phone number, website link, and plenty of photos. Make sure your map pin is accurate, and post updates regularly to keep things fresh.
2. Use local keywords
Don’t just talk about what you do. Talk about where you do it. Instead of saying “I design websites,” say “I offer web design services in Redcar and North Yorkshire.” These phrases help search engines understand who you serve.
3. Keep your NAP consistent
That’s Name, Address, and Phone Number. Make sure they match exactly across your website, social media, Google profile, and any local directories. It might seem small, but inconsistent NAP details can confuse search engines.
4. Get reviews from happy customers
Ask your customers to leave Google reviews (and don’t forget to reply to them). Reviews help build trust and boost your rankings. If someone mentions your location and service in their review, bonus!
5. Add local Schema markup
This one’s a bit techy, but it’s worth it. Schema markup is code that helps search engines better understand your site. A good web designer (wink wink) will know how to add local business schema to improve visibility.
6. Build local backlinks
Try to get listed in local directories and chambers of commerce. Reach out to North Yorkshire bloggers or collaborate with other businesses. A simple “featured on” or “recommended by” link can go a long way.
7. Create location-based content
Write blog posts about events in your area, or case studies about local customers. These kinds of posts not only attract local readers but also tell search engines you’re rooted in your community.
8. Make sure your website is mobile-friendly
Most people searching locally are on their phones. A site that’s hard to read or navigate on mobile will drive people away, and that’s the last thing you want after working so hard on your SEO.
Final thoughts
Local SEO is one of the best ways to connect with people near you who are actively searching for what you offer. When done right, it brings a steady stream of qualified traffic to your website without expensive ads or pushy marketing.
So, if you’ve just launched a new website and want it to start pulling its weight, make sure local SEO is part of the plan. Need help? Give me a shout, I love helping North Yorkshire businesses get noticed online.
