Project Brief
The Charlotte Straker Project is a care home in Northumberland that relies on donations to provide residential, nursing and respite care. Their old website looked bland and uninviting, so they wanted a complete redesign.
Role & Goals
I was asked to create a friendly, engaging site that communicates the charity’s mission and encourages support. The aim was to organise a lot of content in a way that’s easy to navigate.
Process & Solution
- Developed a warm colour palette and inviting design to make the site more appealing.
- Reorganised the layout and architecture to help visitors find information quickly despite the amount of content.
- Added a promotional video on the home page to engage visitors and showcase the care home’s atmosphere.
- Included donation calls to action and clear contact information.
Outcome & Benefits
The new site paints a more welcoming picture of the care home, making it easier for families to learn about services and for supporters to donate. It has improved engagement and trust.
Charity or community organisation? A thoughtful website can make a big difference. Let’s work together.