Overview
Jane Pearson offers complementary therapies in Newcastle upon Tyne. Her site invites visitors to “Discover true harmony” through services rooted in Traditional Chinese Medicine. The goal was to create a calming online presence that explains her therapies and encourages bookings.
Challenge
Complementary therapies rely on trust and education. The website needed to explain the benefits of treatments like reflexology and acupuncture while conveying Jane’s expertise and gentle approach.
Solution
I developed a serene website with soft imagery and concise copy. The welcome section states Jane’s aim: to promote health and restore balance, drawing on Taoist philosophy. A grid outlines each therapy: Traditional Chinese reflexology (balancing mind, body and spirit), Tui Na medical massage (pressing on key points), Traditional Chinese acupuncture (restoring health) and Cosmetic acupuncture (improving skin elasticity). Testimonials highlight clients’ praise for Jane’s knowledge and care, and an “About me” section notes that she offers lifestyle and dietary advice alongside treatments.
Key Features
- Clear therapy descriptions explaining reflexology, Tui Na massage, acupuncture and cosmetic acupuncture.
- Holistic philosophy emphasising balance and Taoist principles.
- Testimonials and about me sections showcasing Jane’s expertise and client satisfaction.
- Easy appointment booking with contact details and clinic hours.
Outcome
The website conveys peace and professionalism. Visitors can learn about treatments, read client feedback and book appointments with confidence.